Fine Jewelry, Redefined.

We believe there is a more brilliant way forward. Our mission is to redefine real within the jewelry industry and for our customers. We live by the idea that fine jewelry can be accessible, beautiful and conscientious. We use premium quality lab created gems – Forever One™ moissanite all set in responsibly sourced precious metals.

We want you to sparkle on your own terms.

Fine Jewelry, Redefined.

The Original Creators of Moissanite

More than 25 years ago, we introduced gemstone-quality moissanite to the world, providing an ethically sourced, extremely brilliant white gemstone that is both beautiful and affordable. Over the last two decades, we’ve perfected the process of creating moissanite gemstones, culminating with the launch of Forever One – the world’s most brilliant gem®. Grown using a patented process, the quality of Forever One is superior to that of other moissanite brands.